The following Case Study demonstrates ACI’s support of an Association’s annual Trade Show.

In this case, the trade show encompasses several associations:

ASTA – American Society of Travel Agents
AMA - American Marketing Association
IMA - Incentive Marketing Association
ARMS – Association of Retail Marketing Services
PMA – Promotional Marketing Association
PPAI – Promotional Products Association International

Because there are so many diverse audiences, the communication challenges are multiplied. We customize each mailing piece for each audience, each ad for a particular publication.

We also produce custom, media-rich emails to each target, as well as updating the web site to tie into each year’s creative.

To convince association members, exhibitors and guests of the value of each year's show, the creative work is different every year. This is ACI’s 11th year of reaching these Associations. The Trade Show has grown to become the largest and most successful exhibition of its kind in the world.