| Everybody was going to market in the same way, being
driven by the retail buyers demands. |
The buyers had little or no consumer insight in this
category. They were purchasing product and driving product
development based on criteria that was not understood by,
nor relevant, to consumers. |
Determined consumer purchase factors and incorporated
them into sales presentations, packaging and POS materials.
Helped position PFI as market driven company with consumer
insights. |
